Being the Shopper

In the tradition of Why We Buy, this is a marketer's guidebook to what motivates grocery store consumers to choose or pass over certain products. Written by a widely-respected and passionate supermarket analyst, this book explores the buyer's choice. Lempert reveals the secrets to catching even the most fickle consumer's attention and how to establish lasting brand loyalty through powerful marketing strategies. This is a must-read for marketers, brand managers, and retailers everywhere - not just for grocery stores - that dissects each and every aspect of the shopping experience, showing how to appeal to today's discriminating consumer.